{"id":13126,"date":"2023-06-14T19:13:15","date_gmt":"2023-06-14T19:13:15","guid":{"rendered":"https:\/\/jrtechsolutions.ca\/?p=13126"},"modified":"2023-06-14T19:39:38","modified_gmt":"2023-06-14T19:39:38","slug":"in-store-communication","status":"publish","type":"post","link":"https:\/\/jrtechsolutions.ca\/en\/in-store-communication\/","title":{"rendered":"Retail Communication Strategy: 4 Ways to Improve In-Store Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13126\" class=\"elementor elementor-13126 elementor-13112\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7f255b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7f255b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;674b245&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3530e1c\" data-id=\"3530e1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d97ca87 elementor-widget elementor-widget-text-editor\" data-id=\"d97ca87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Retail marketing is changing rapidly to meet new challenges and evolving customer expectations. Having a winning in-store communication strategy is an essential part of guaranteeing success and keeping a competitive edge.<\/span><\/p><p><span style=\"font-weight: 400;\">There are a variety of ways to implement digital solutions to make your in-store communication more effective and efficient. JRTech explains how to take your in-store communications to the next level.<\/span><\/p><h2><span style=\"font-weight: 400;\">What is in-store communication?<\/span><\/h2><p><span style=\"font-weight: 400;\">There are two types of communication that are important in retail: internal communication and in-store communication.<\/span><\/p><p><span style=\"font-weight: 400;\">Internal communication refers to the communication between a retail business\u2019 headquarters and individual retail outlets. Depending on the number of stores a company has, and how far apart they are located, communications between staff at the directorial level and individual store managers can become complicated, ineffective and time-consuming.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In-store communication refers to the communication between a brand and its customers within a physical store. This can include everything from promotions to product information to display prices.<\/span><\/p><p><span style=\"font-weight: 400;\">For practical purposes, there is a link between both types of communication: if communication between headquarters and store managers or between store managers and employees (internal communication) is stalled or inefficient, stores are less able to communicate accurate and timely information to customers (in-store communication).<\/span><\/p><p><span style=\"font-weight: 400;\">In-store communication is the final step in a chain of communication that has a huge impact on retail success. <\/span><\/p><h2><span style=\"font-weight: 400;\">Common problems related to in-store communication<\/span><\/h2><p><span style=\"font-weight: 400;\">In-store communication is vital to maintaining a positive brand experience for customers and a consistent and efficient sales strategy for a company.<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, many retailers experience problems related to in-store communications. For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uninformed employees<\/b><span style=\"font-weight: 400;\">: Employees are sometimes given incorrect information, which they pass on to customers. This can be the result of poor internal communication or outdated methods of presenting and updating information within the store environment.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dissatisfied customers<\/b><span style=\"font-weight: 400;\">: Customers who cannot get the information they want or need about the company, products, promotions or policies will feel they have not had the brand experience they were expecting.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lost or reduced sales<\/b><span style=\"font-weight: 400;\">: When prices are not updated or displayed correctly, promotions are not presented effectively, or communications clash within the store environment, consumers lose trust in the brand. The result is lost or reduced sales.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">\u00a0How to improve in-store communication<\/span><\/h2><p><span style=\"font-weight: 400;\">Traditional communication between managers and employees relies on verbal and paper-based messages. This type of communication is often cumbersome and slow, resulting in confusion and delays. For example, informing employees of an update to store policy via a pamphlet distributed in staff rooms is not 100% effective. If employees do not see or read the pamphlet, they could remain uninformed about vital developments and misinform clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Likewise, informing customers of promotions and price changes via paper posters and tags also requires time and effort to implement. The solution lies in digital technology.<\/span><\/p><p><span style=\"font-weight: 400;\">Retailers who rely on digital signage and messaging can benefit from many advantages: digital communication is fast, efficient and easy to implement.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few of the most effective strategies for making your in-store communication better by going digital:<\/span><\/p><h3><span style=\"font-weight: 400;\">1. <\/span><span style=\"font-weight: 400;\">Set up a corporate intranet<\/span><\/h3><p><span style=\"font-weight: 400;\">In-store communications and internal communications are dependent on one another. To ensure quick and effective communication between staff and management, some companies choose to create a web page that is only accessible to people within the organization.<\/span><\/p><p><span style=\"font-weight: 400;\">There are many ways you can use a corporate intranet:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To provide training and tutorials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To notify staff of updates to promotions and branding<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To make documentation and handbooks available in reliable digital format<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To forge closer bonds between leadership and staff through sharing of information and creation of virtual events like Q&amp;A sessions, contents and more.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Segmenting your intranet into spaces, departments or groups will make it even easier to manage messaging and information sharing within the staff community, which in turn will lead to better in-store communication with customers.<\/span><\/p><p><span style=\"font-weight: 400;\">To encourage staff to use a company intranet, create a community by posting interesting on-brand visuals and engaging content:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broadcast company and individual accomplishments<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">List community events<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post job openings and hirings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduce themed days of the week<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">2. Implement digital signage<\/span><\/h3><p><a href=\"https:\/\/jrtechsolutions.ca\/en\/digital-signage\/\"><span style=\"font-weight: 400;\">Digital signage<\/span><\/a><span style=\"font-weight: 400;\"> includes everything from price tags to in-store promotional screens. Gone are the days of printing expensive signs and tags that only lasted a few days, weeks or months. Digital signage reduces waste and allows for coherent, up-to-date communication with customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Installing digital signage can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevent in-store crowding\u00a0by guiding shoppers to the right isles\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring your store to life via compelling animated content\u00a0that drives customer engagement via <\/span><a href=\"https:\/\/jrtechsolutions.ca\/en\/point-of-purchase-displays\/\"><span style=\"font-weight: 400;\">point-of-purchase displays<\/span><\/a><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allow you to quickly\u00a0update signage content in real-time\u00a0with the click of a button (without making staff install and uninstall hard-to-reach posters one at a time)<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitate showcasing of high-profit margin products and limited-time deals to encourage impulse shopping<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it possible to implement data-driven advertising that you can tweak to improve interactions<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">3. Set up digital POS<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the biggest challenges to internal and in-store communication is keeping prices up to date and maintaining a seamless and efficient purchasing experience.<\/span><\/p><p><span style=\"font-weight: 400;\">Setting up a digital POS (point-of-sale system) makes it possible to check out a customer wherever you are using a POS app and an internet-enabled device, such as a tablet or phone. Other digitized tools offer similar advantages.<\/span><\/p><p><span style=\"font-weight: 400;\">The biggest advantage of a digital POS is that it allows you to access price changes on a large scale, implemented instantly.<\/span><\/p><h3><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">4. Digitize multiple communication channels<\/span><\/h3><p><span style=\"font-weight: 400;\">When you digitize multiple communication channels, you, your staff and your customers will benefit from communication that is quick, consistent, clear and brand-centered.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instant communication<\/b><span style=\"font-weight: 400;\">: Messages that affect customer or staff safety, such as public health notifications, can be distributed in real time and across many channels making it possible to take appropriate action immediately.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistent communication<\/b><span style=\"font-weight: 400;\">: When headquarters communicate important information to store managers via digital means, multiple locations can receive the same message at exactly the same time, making it possible to transmit consistent brand, promotional and price messaging to consumers in different locations. For example, adjusting prices to follow <\/span><a href=\"https:\/\/jrtechsolutions.ca\/en\/inflation-pricing-strategies\/\"><span style=\"font-weight: 400;\">inflation<\/span><\/a> <span style=\"font-weight: 400;\">can pose a nightmare, but digital price tags make it possible to change tags quickly as many times as necessary.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear communication<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/jrtechsolutions.ca\/en\/electronic-shelf-labels\/\"><span style=\"font-weight: 400;\">Electronic shelf labels<\/span><\/a><span style=\"font-weight: 400;\"> (ESLs) allow stores to indicate prices and price changes clearly and efficiently. Without the delay of replacing prices manually, staff and managers can be assured of a coherent customer experience. It is widely acknowledged that visual communication is more effective than written words, and digital signage makes dynamic displays appealing and memorable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1rem;\">Brand-based visuals<\/b><span style=\"font-weight: 400;\">: The expense of producing printed visuals with brand-specific colours and images is significant. Digital signage allows a brand to communicate effective and attractive visuals that directly portray brand elements, reinforcing loyalty and company image for both employees and consumers.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Make your in-store communications digital with JRTech<\/span><\/h2><p><span style=\"font-weight: 400;\">Retailers looking to improve their in-store communication can gain a competitive edge with digital technology. By implementing digital pricing solutions and digital signage, and maintaining a corporate intranet, retailers and consumers can benefit from quick, clear and effective messaging.\u00a0<\/span><\/p><p><a href=\"https:\/\/jrtechsolutions.ca\/en\/contact\/\"><span style=\"font-weight: 400;\">Contact JRTech<\/span><\/a><span style=\"font-weight: 400;\"> to learn about our digital signage and technology solutions. As a leader in digital pricing technology, we can offer you the best equipment for in-store communication in today\u2019s competitive retail environment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6bfeb10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bfeb10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2dd97d3\" data-id=\"2dd97d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f43a396\" data-id=\"f43a396\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24be7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24be7d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6a9a9d2&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c6a8ee\" data-id=\"3c6a8ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a0cc8 elementor-widget elementor-widget-html\" data-id=\"58a0cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <meta name=\"keywords\" content=\"JRTech Solutions, Canada, Quebec, ESL, EEG, etiquette electronique gondole, etiquettes electroniques, Pricer, tagstrip, automatisation prix, systeme etiquetage, systeme fixation, affichage numerique, omnichannel, digitalisation, retail, detaillant, quincaillerie, epicerie, point de vente, POS\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail marketing is changing rapidly to meet new challenges and evolving customer expectations. Having a winning in-store communication strategy is an essential part of guaranteeing success and keeping a competitive edge. There are a variety of ways to implement digital solutions to make your in-store communication more effective and efficient. JRTech explains how to take [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-13126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Strategies to Improve In-Store Communication in Retail<\/title>\n<meta name=\"description\" content=\"Effective in-store communication is vital for retail success. 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