{"id":8991,"date":"2022-02-18T03:55:23","date_gmt":"2022-02-18T03:55:23","guid":{"rendered":"https:\/\/jrtechsolutions.ca\/?p=8991"},"modified":"2024-03-26T15:01:01","modified_gmt":"2024-03-26T19:01:01","slug":"phygitalization-the-retail-trend-for-2022","status":"publish","type":"post","link":"https:\/\/jrtechsolutions.ca\/en\/phygitalization-the-retail-trend-for-2022\/","title":{"rendered":"Phygitalization: the retail trend for 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8991\" class=\"elementor elementor-8991 elementor-8990\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4983f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4983f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;674b245&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec0eb50\" data-id=\"ec0eb50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4864b83 elementor-widget elementor-widget-text-editor\" data-id=\"4864b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The recent COVID-19 pandemic period we have experienced has contributed to accelerating the phenomenon of digital transformation in the retail industry, an emerging trend known as &#8220;<\/span><b>phygitalization<\/b><span style=\"font-weight: 400;\">.&#8221;\u00a0<\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #ff6633;\"><i><span style=\"font-weight: 400;\">But what does that word mean? How are Pricer&#8217;s electronic shelf labels (ESLs) at the heart of this transformation? And why is it time for you to get on board with this trend?<\/span><\/i><\/span><\/p><p><span style=\"font-weight: 400;\">Unlike omnichannel <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\">, which attempts to integrate the customer experience in both online and offline worlds, so-called &#8220;phygital <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\">&#8221; seeks to erase any gap between the two. \u201c<\/span><b>Phygitalization<\/b><span style=\"font-weight: 400;\">&#8221; as its name suggests, is a fusion of the physical world with the digital <\/span><span style=\"font-weight: 400;\">environment<\/span><span style=\"font-weight: 400;\">. This concept, which has become popular in recent years, refers to the process by which a store combines the benefits of a physical presence with digital applications or features.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This phygitalization <\/span><span style=\"font-weight: 400;\">in retail<\/span><span style=\"font-weight: 400;\"> is simply the result of the constant digital evolution of our environment. This art of <\/span><span style=\"font-weight: 400;\">merging<\/span><span style=\"font-weight: 400;\"> e-commerce and <\/span><span style=\"font-weight: 400;\">brick and mortar<\/span><span style=\"font-weight: 400;\"> brings many benefits to retailers. According to a study by the <\/span><b>National Retail Federation (NRF)<\/b><span style=\"font-weight: 400;\">, when purchasing products, <\/span><b>85% of customers<\/b><span style=\"font-weight: 400;\"> believe that e-commerce cannot replace the tactile experience of products during the shopping process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By adapting to buyers&#8217; consumption habits, this digital transformation facilitates and greatly improves the customer experience. Shoppers have access to a personalized shopping experience that meets their requirements while arousing their interest. Moreover, this interaction strengthens the customer-seller relationship.<\/span><\/p><p><span style=\"font-weight: 400;\">Yet, <\/span><b>80% of retailers<\/b><span style=\"font-weight: 400;\"> are hesitant to merge the offline and online worlds. So how do you convince retailers to go &#8220;Phygital&#8221;?<\/span><\/p><p><span style=\"font-weight: 400;\">In the world of phygitalization, there are several ways to improve your customers&#8217; experience, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers would be allowed to select products in-store and purchase them via a digital wallet instead of a traditional payment, making the customer journey much smoother and faster.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers can scan products on a machine and the retail database will be automatically updated. The database would be updated in real time, items purchased and added, and thus inventory and finances would be controlled.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the budget allows, allocate some technology tools in the store for customers to interact with tablets or staff.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">That&#8217;s where <\/span><a href=\"\/en\/electronic-shelf-labels\/\"><span style=\"font-weight: 400;\">Pricer&#8217;s electronic shelf labels<\/span><\/a><span style=\"font-weight: 400;\"> come in. With ESLs, synchronizing products and prices with your sales floor has never been easier. Here are some of the features that can help make your store more phygital:<\/span><\/p><p><a href=\"https:\/\/jrtechsolutions.ca\/en\/esl-trick-3-price-automation\/\"><b>Price Automation<\/b><\/a><b><br \/><\/b><span style=\"font-weight: 400;\">One of the primary advantages of Pricer&#8217;s<\/span><b> digital price labels <\/b><span style=\"font-weight: 400;\">is that they not only have no limit to price changes, but also have a display capability that allows them to expose a <\/span><b>multitude of essential information in real time <\/b><span style=\"font-weight: 400;\">(QR codes, promotion dates, out-of-stock items, open orders). The combination of this detailed information and the automation of prices allows for a dynamic, precise and attractive display. ESLs <\/span><span style=\"font-weight: 400;\">then<\/span><span style=\"font-weight: 400;\"> meet the essential need of consumers to have a unified experience, with up-to-date information, <\/span><span style=\"font-weight: 400;\">whatever<\/span> <span style=\"font-weight: 400;\">the<\/span><span style=\"font-weight: 400;\"> channel.\u00a0<\/span><\/p><p><a href=\"https:\/\/jrtechsolutions.ca\/en\/click-collect\/\"><b>Click &amp; Collect<\/b><\/a><br \/><span style=\"font-weight: 400;\">The digital age is driving consumers to buy their products online, further promoting <\/span><b>Click &amp; Collect<\/b><span style=\"font-weight: 400;\">. Therefore, improving product picking performance becomes important for stores involved in e-commerce activities. To better optimize employee time during pickup, Pricer\u2019s Instant SmartFLASH combined with the geopositioning system allows employees to quickly locate products and save up to 50% of the time in order picking.<\/span><\/p><p><a href=\"https:\/\/jrtechsolutions.ca\/en\/esl-trick-4-geolocation\/\"><b>Product Location &amp; Mobile Applications<\/b><\/a><br \/><span style=\"font-weight: 400;\">Another<\/span><span style=\"font-weight: 400;\"> essential functionality for the phygitalization\u00a0 <\/span><span style=\"font-weight: 400;\">in<\/span><span style=\"font-weight: 400;\"> store is the geopositioning applications. The<\/span><b> geolocation <\/b><span style=\"font-weight: 400;\">system associated with Pricer&#8217;s electronic shelf labels allows for an automated <\/span><span style=\"font-weight: 400;\">route<\/span><span style=\"font-weight: 400;\"> that guides the consumer to the desired aisle and shelf. This allows customers and retailers to quickly find the desired products in a store via a touch screen kiosk or mobile site.<\/span><\/p><p><a href=\"https:\/\/jrtechsolutions.ca\/en\/esl-trick-5-inventory-management\/\"><b>Inventory Management on the Tablet<\/b><\/a><br \/><span style=\"font-weight: 400;\">The interconnection of our ESL Pricer system with the retailer&#8217;s back-office applications can show reference prices on labels in real time, but also collect store management information (such as last order date and quantity, scheduled or past delivery dates, average quantities and sales per product, etc.).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, the functionality of our ShelfVision camera label <\/span><span style=\"font-weight: 400;\">allows gap detection<\/span><span style=\"font-weight: 400;\">: it identifies missing products on the shelf<\/span> <span style=\"font-weight: 400;\">facing<\/span><span style=\"font-weight: 400;\"> the camera, providing real-time alerts to store managers and staff when a product is out of stock.<\/span><\/p><p><span style=\"font-weight: 400;\">Pricer&#8217;s <\/span><b>ShelfVision<\/b><span style=\"font-weight: 400;\"> is the next evolution of ESLs and the phygital era <\/span><span style=\"font-weight: 400;\">enabling<\/span><span style=\"font-weight: 400;\"> retailers to comply with their planogram strategy and inventory.<\/span><\/p><p><b>Conclusion<br \/><\/b><span style=\"font-weight: 400;\">Technology has its charisma, but it requires retailers to invest their efforts in improving their face-to-face interaction with their shoppers.<\/span><\/p><p><span style=\"font-weight: 400;\">A champion retail experience strategy would include a seamless merging of the in-store and digital world, which could provide companies in the industry with predictable profits and loyal customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is why innovations like <\/span><b>Pricer digital labels<\/b><span style=\"font-weight: 400;\"> continue to revolutionize retail operations and functions, improving both price and inventory management, <\/span><span style=\"font-weight: 400;\">product<\/span><span style=\"font-weight: 400;\"> information, and most importantly, the consumer&#8217;s shopping journey. What are you waiting for to get on board with the 2022 retail industry trend?<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about the features of our ESLs, check out our article below: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba87fd elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5ba87fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/jrtechsolutions.ca\/en\/pricer-digital-labels-more-than-automated-pricing\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/jrtechsolutions.ca\/wp-content\/uploads\/2021\/06\/ESD41215-scaled.jpg);\" role=\"img\" aria-label=\"JRTech-GroceryBusiness-2021\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPricer Digital Labels, more than automated pricing\u2026\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tClick here\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee926dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee926dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6a9a9d2&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9916380\" data-id=\"9916380\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add3f75 elementor-widget elementor-widget-text-editor\" data-id=\"add3f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Source :<br \/><\/strong><\/em><a href=\"https:\/\/www.pricer.com\/fr\/solutions\/automatisation-des-prix\/online-offline-convergence\/\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/www.pricer.com\/fr\/solutions\/automatisation-des-prix\/online-offline-convergence\/\">www.pricer.com<\/a><br \/><a href=\"https:\/\/www.qentelli.com\/thought-leadership\/insights\/retail-experience-strategies-can-help-you-get-wow-every-time\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/www.qentelli.com\/thought-leadership\/insights\/retail-experience-strategies-can-help-you-get-wow-every-time\">www.quentelli.com<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e997d elementor-widget elementor-widget-html\" data-id=\"90e997d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <meta name=\"keywords\" content=\"JRTech Solutions, Canada, Quebec, ESL, electronic shelf labels, Pricer, tagstrip, price automation, labeling system, plastic mounting solutions, digital signage, omnichannel, digitalization, retail, retailers, hardware store, groceries, point of sale, POS\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-844b83d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"844b83d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;b4611ce&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87943d6\" data-id=\"87943d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The recent COVID-19 pandemic period we have experienced has contributed to accelerating the phenomenon of digital transformation in the retail industry, an emerging trend known as&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-8991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phygitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phygitalization: the retail trend for 2022<\/title>\n<meta name=\"description\" content=\"The recent COVID-19 pandemic period we have experienced has contributed to accelerating the phenomenon of digital transformation in the retail industry, an emerging trend known as...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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