Montréal, April 20, 2020 – Groupe BMR, a leading Canadian home improvement chain with over 300 stores, signed a frame agreement with JRTech Solutions, Canada’s leading reseller of electronic shelf label technology, to roll out Pricer’s digital shelf edge system throughout its chain. Waves of 20 store deployments are expected to continue through 2020.

In collaboration with JRTech Solutions Inc., Canada’s leading reseller of electronic label technology Pricer, Groupe BMR has installed Pricer electronic label technology in more than 80 of its stores since 2010.

“Electronic tags are essential to our digital strategy,” explains Pierre Nolet, vice-president of development at Groupe BMR. “We are convinced that these investments will help our merchants in their day-to-day operations, particularly by optimizing the workflow of our experts on the floor and enabling them to better serve customers while minimizing the risk of errors. “

“BMR’s experience in digital price label technology is extensive,” says Diego Mazzone, President and CEO of JRTech Solutions, “from the initial evaluation of the technology to the implementation of advanced solutions such as SmartFLASH to improve stocking and merchandising.”

Groupe BMR is today the largest user of electronic label technology in the North American home improvement market.

“By winning this project, JRTech Solutions demonstrates that the Pricer electronic tag system is the solution of choice for hardware retailers,” said Diego Mazzone.