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JRTech Solutions is honoured to equip Avril Supermarché Santé’s 1st urban store with electronic shelf labels

Avril Supermarché Santé teams up again with its preferred supplier of electronic shelf labels, JRTech Solutions, for the opening of its 10th branch.

On June 30, 2021, Avril Supermarché Santé opened the doors of its 10th store, and first urban store, to celebrate its 25th anniversary. Located in downtown Montreal within the International District, Avril is now part of the impressive Humaniti building complex.

For its very first urban concept, Avril once again called on JRTech Solutions, the Canadian leader of ESL, to equip its store with electronic shelf labels. This  technologically advanced tool has become an essential part of the modern and innovative identity of this independent, Quebec-based supermarket chain, offering 100% natural alternatives to its customers.

Thanks to our graphic electronic shelf labels, we offer, in collaboration with Avril, a smooth and original shopping experience. Our aim is to better respond to the new consumption habits of Quebecers, and adapt to the urban population (such as workers and downtown dwellers) who want fast and accurate customer service.

In this new 7,500 square-foot store, you will find a range of products similar to the other suburban stores, such as organic fruits and vegetables, grocery products, food supplements and cosmetic products, but also a food court and take-out counter.  We invite you to discover it at 375 Viger Avenue West, Montreal, QC H2Z 0C1 – Humaniti Montreal.

About Avril Supermarché Santé
Avril is an independent Quebec health food store chain offering a unique concept and 100% natural alternatives.  Founded in 1995 by Sylvie Senay and Rolland Tanguay, the chain employs over 1,000 workers and has 10 stores in Quebec: Granby, Laval, Longueuil, Brossard, Lévis, Québec, St. Bruno, Magog, Sherbrooke and Montreal.  Avril is set apart by providing organic and healthy food choices, supplements and cosmetics. Its headquarters are located in Granby and also operates an online store at