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Avril Supermarché extends their collaboration with JRTech Solutions for the digitalization of their 9th store

Avril Supermarché chooses our PRICER electronic shelf labels for the installation of their new grocery store.

Montreal, May 13, 2021 – Avril has just launched their 9th store in Saint-Bruno-de-Montarville. This store is the second largest in the chain, and the second largest store for organic and natural products in Quebec, after Avril Laval.

Having been one of the first chains in Canada to install electronic shelf labels in their stores back in 2010, Avril has made utilizing ESLs an important part of their operations and store design.

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“Avril has always been an innovator in terms of technology adoption. Initially, Avril began using our LCD family of labels and has since adopted our color graphic display labels. Over the years, our Pricer ESLs have helped Avril improve their operations as well as compliment the modern design of their stores.”, says Diego Mazzone, President and CEO of JRTech Solutions

“We have always viewed PRICER electronic shelf labels as a crucial part of Avril’s development. Since our first use 10 years ago, this model has proven itself both in terms of real-time price accuracy and, in the profitability of our operations. By opening our 9th store, we are making sure to keep this competitive advantage.”, mentions Jean-François Tanguay, IT Director of Avril Supermarché Santé


About Avril Supermarché Santé

Avril is an independent Quebec health food store chain offering a unique concept and 100% natural alternatives founded in 1995 by Sylvie Senay and Rolland Tanguay. The chain now employs more than 1,000 people, has 9 stores in Quebec (Granby, Laval, Longueuil, Brossard, Lévis, Québec, St Bruno, Magog et Sherbrooke), which stand out by providing organic and healthy food choices, supplements and cosmetics. Its headquarters are located in Grandby. Avril also operates the online store

About JRTech Solutions

Since 2008, JRTech Solutions has provided retailers with electronic solutions to improve the efficiency of their retail operations. JRTech Solutions is the leading North American turnkey solutions supplier of the world’s most reliable electronic shelf label system, PRICER. For further information, please visit

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