In 2025, the retail landscape is evolving at a rapid pace. Pressure on profit margins, labor shortages, regulatory requirements, and rising consumer expectations are pushing retailers to rethink every aspect of their operations. In this context, the Electronic Shelf Label (ESL) has emerged as a strategic tool.
For over fifteen years, JRTech Solutions has played a central role in this transformation across North America. As Pricer’s partner, we help retailers modernize their stores by providing robust, scalable, and performance-driven technology.
A Partnership Built on Complementarity and Long-Term Vision
JRTech Solutions is now the largest ESL solutions integrator in North America. As Pricer’s partner in Canada, we deploy their technology at scale across multiple sectors, including grocery, hardware, pharmacy, specialty retail, and industry.
Pricer, a Swedish company founded in 1991, operates in more than 70 countries. With over 350 million ESLs deployed worldwide, Pricer is a recognized global leader in the field, using proprietary infrared technology that ensures fast, reliable, and secure updates.
Our collaboration is driven by a shared vision: enabling retailers to enter the era of the smart, connected, and sustainable store.
Technology Serving Store Performance
Electronic shelf labels enable real-time price updates, synchronization of information between physical and digital channels, and optimized shelf management.
Through the Pricer Plaza cloud platform, we offer a centralized solution that simplifies promotion management, supports dynamic pricing strategies, and coordinates operations across multiple stores.
The SmartTAG Color models, featuring four-color displays, open new possibilities in terms of visibility and merchandising. They can display promotions, brand logos, stock alerts, regulatory icons, or even local-origin indicators.
Each installed ESL becomes an intelligent touchpoint between the product, store associates, and management systems.
Major Projects Transforming Retail in Canada
Sobeys: A Nationwide Rollout
The Empire Group, parent company of Sobeys, signed a strategic agreement with us to equip 50 stores with the Pricer Plaza solution and millions of color ESLs.
This project (valued at 485 MSEK) will continue through 2026 and represents one of the largest ESL deployments in North America.
By choosing Pricer technology, Sobeys is investing in a proven, reliable system that supports growth, reduces manual labor, and enhances the in-store customer experience.
Associated Grocers: A Pioneer in Color ESL
In British Columbia, Associated Grocers, part of the Pattison Food Group, implemented our solution in a pilot store equipped with multi-color ESLs.
This first-of-its-kind deployment in Canada highlights our ability to support retailers of all sizes in their digital transformation.
Sexton Group: Modernizing Hardware Stores
With more than 450 retail locations, the Sexton Group partnered with us to introduce ESL technology into its hardware stores.
The project also integrates complementary tools such as inventory robotics, product geolocation, and click-and-collect solutions.
This demonstrates that ESL technology goes far beyond grocery adapting to complex, technical retail environments.
Innovation at the Core of Our Mission
Beyond large-scale rollouts, we continue to expand the ESL technological ecosystem.
Partnership with Brain Corp
Together with Brain Corp, we introduced AI-driven autonomous inventory management solutions in Canada.By combining robotic shelf scanning with our ESLs, we enable continuous analysis of on-shelf conditions without human intervention. This approach reduces out-of-stocks, improves data accuracy, and optimizes product availability.
Industrial Integration with 3M
We’ve also demonstrated that ESLs can serve applications beyond retail.
In partnership with 3M, we equipped an industrial facility in Ontario with ESLs that display real-time production data synchronized with PLCs and internal databases.
This use case paves the way for broader adoption of ESL technology in manufacturing, logistics, and industrial environments.
Promoting Local Manufacturing
In the hardware sector, we integrated the “Well Made Here” logo directly into ESL displays. This initiative allows retailers to highlight Canadian-made products, enhancing transparency and consumer trust.
Tangible Benefits at Every Level
Our clients quickly experience measurable benefits. Within just a few weeks, equipped stores report:
- A significant reduction in pricing errors,
- Major time savings for in-store teams,
- Strengthened consistency across channels,
- Increased visibility for promotions,
- Noticeable reductions in paper and ink consumption.
Each ESL typically lasts over five years, consuming minimal energy making it both an economical and sustainable solution.
Local Expertise Driving National Impact
What truly sets JRTech Solutions apart is our ability to pair world-class technology with personalized local support.
Our teams deploy, configure, train, and provide long-term service across all Canadian provinces in both English and French.
We don’t just deliver a product we ensure its success in the field.
A Strategic Alliance for the Store of Tomorrow
The partnership between JRTech and Pricer in North America stands today as one of the strongest in retail technology.
Together, we help retailers move toward smarter, more automated, and more sustainable in-store operations.
In an ever-changing environment, we empower you to evolve your processes, simplify your workflows, and deliver a seamless, engaging experience to your customers.
We’re proud to be your partner in building the stores of tomorrow.
