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Pricer Receives Roll out ESL Order from Leading Canadian Retailer

Best Buy Canada chooses PRICER to equip their 129 stores with electronic labels (ESL).

Montreal, May 21, 2021 – Best Buy Canada has placed an order to deploy Pricer’s Electronic Shelf Labels (ESL) system in their 129 stores. The estimated value of the new order is SEK 57 million and will be included in Pricer’s order intake for the second quarter of 2021.

Deliveries under this order are scheduled to begin during the second quarter of 2021 and be completed during the first quarter of 2022.

About Best Buy Stores Ltd.
Best Buy Stores Ltd. is a wholly owned subsidiary of Best Buy Co., Inc. (NYSE BBY). The company is one of the largest omnichannel retailers in Canada, and operates the Best Buy, Best Buy Mobile and Geek Squad ( brands. With more than 170 Best Buy and Best Buy Mobile stores across the country, and an assortment of products of all kinds available on, Best Buy is a leader in total retail, serving the needs of customers in shop their way, when and where they want. The Best Buy Stores Ltd. company is committed to helping the communities in which it has taken root, through programs and partnerships to introduce young people to technologies that have ended in their school career. To learn more, visit

About Pricer
Pricer AB is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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