“I chose to rollout electronic shelf labels in order to innovate. The speed in our price changes, especially when we have several items in a store, in several places, our prices will update in all places at the same time.” Jonathan Lefrançois also notes, “The advantages of rolling out ESLs in our store are incredible savings in time due to simplicity and instant speed of the system. … My employees now have more time to dedicate to customers than spending time on dealing with price changes and pricing errors.”
