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Canadian Tire signs historic Framework Agreement with Pricer for Electronic Shelf Labels involving JRTech Solutions

The Canadian Tire Dealer Association (CTDA) selects JRTech Solutions and Pricer exclusively for their Electronic Shelf Label (ESL) system.

Montreal, July 30, 2020 – JRTech Solutions, Canada’s largest Electronic Retail Label provider, participates in an agreement signed between the Canadian Tire Dealer Association (CTDA) and Pricer following a two-year competitive ESL system evaluation.

The Canadian Tire Dealer Association (CTDA), a dealer network of nearly 500 Canadian Tire stores across Canada, is recognized for its big box retail mix and successful operational model. The CTDA is now looking to compete more aggressively by supporting its dealers manage stores productively, providing a better customer service, and by offering buyers a synchronized and smooth omnichannel experience.

Following extensive pilot programs for scaled deployment across Canada, CTDA has opted for Pricer’s infra-red ESL technology as well as its leading range of fully graphic electronic labels. This will allow price automation to support in-store operations.

Our dealers were asking for price automation to support their operations.” says Neil Maizen, Executive Vice President and Chief Information officer at CTDA. “And given our wide geographic footprint and large format, we needed to carefully look at the ESL vendors and their abilities to scale to that. Pricer was chosen based on its reliability, robustness and communication speed as well as its low power capabilities.” adds Neil Maizen.

To compete at the leading edge, retailers need real-time reactivity across the entire chain. With Pricer, CTDA will be able to make faster decisions while delivering a better experience to both employees and customers.” says Charles Jackson, Head of Americas region.

We are delighted to have been selected as exclusive ESL supplier by this leading Canadian retailer” says Helena Holmgren, CEO of Pricer. “We look forward to a highly successful series of deployments across Canada supporting the CTDA network with advanced store digitalization solutions for years to come.” concludes Helena Holmgren.

JRTech Solutions, Pricer’s leading Canadian partner, will supply and equip Canadian Tire stores with its innovative shelf rail system in addition to their wide range of accessories, such as the Tagstrips, which are fastening solutions for electronic shelf labels. In the same way, JRTech Solutions will provide professional services within Canadian Tire stores to support this new agreement.

About Canadian Tire Corporations
Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or “CTC”, is a family of businesses that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark’s, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts, Intersport and Atmosphere, which offer the best active wear brands. The more than 1,740 retail and gasoline outlets are supported and strengthened by CTC’s Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading global brand in sportswear and workwear based in Oslo, Norway. For more information, visit

About Pricer AB
Pricer AB is a global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. The increasingly feature-rich Pricer platform is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on NASDAQ Stockholm. For further information, please visit

About JRTech Solutions
Since 2008, JRTech Solutions has provided retailers with electronic solutions to improve the efficiency of their retail operations. JRTech Solutions is the leading North American turnkey solutions supplier of the world’s most reliable electronic shelf label system, PRICER. For further information, please visit

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