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Laferté : Our PRICER fully graphic ESL, an important gain for their sales operations

Laferté Renovation Center and JRTech Solutions: How did fully graphic electronic shelf labels facilitate in-store operations?

Laferté, Renovation Center, one of Quebec’s largest hardware and building supply chains, chose JRTech Solutions to install fully graphic electronic shelf labels across all stores.


Laferté Renovation Center is one of the most important hardware and building supply chains in Quebec for over 60 years, selling more than 25 000 different products and construction materials throughout their stores. Laferté’s ambition was to optimize their store operations in two ways:

“Given the number of products we have to manage, we were looking for a solution that could, on the one hand, simplify our operations and, on the other hand, allow us to respond rapidly and efficiently to the growing demands of our customers.”, explains Louis-Jacques Laferté, President of Laferté Renovation Center.

As Laferté possesses a significant number of products in each store, the company was looking for a solution to change their price quickly and efficiently, but also to facilitate the workflow of their employees in a day-to-day basis in order to better meet their customers’ expectations, which become unique and omnichannel.

Integrated Solution 

Recognizing the growing trend of PRICER electronic shelf labels in retail, Laferté Renovation Center decided to install PRICER’s automated pricing system from JRTech Solutions, the leading Canadian supplier of PRICER Electronic Shelf Labels (ESL) in North America.

Now, with the installation of fully graphic electronic shelf labels, the renovation center can display in real time all the information that employees and customers need: the end date of promotions, the quantity of products in stock, the status of products on order, etc. 

This solution not only streamlines price management, but it also eliminates price errors and significantly improves the purchase experience of shoppers. As a result, it frees-up employees from time-consuming tasks in store, allowing them to provide better service to their customers.


Thanks to this digital transformation, Laferté Renovation Center revolutionized their store management.

The decision to digitize their stores represents a major step in operational efficiency: Laferté can now react faster and more precisely to the growing demand of their customers, but also to comply with the accuracy of prices in real-time.

Today, Laferté Renovation Center becomes the first North American hardware store chain to use entirely graphic electronic shelf labels exclusively in their stores.

To see the testimonial of Patrick Lapointe, General Manager, and Stephanie Ringuette, Buyer at Laferté, please click on the following link: Testimonial of Laferté, Renovation center.


About Laferté Renovation Center
Founded in 1960, Laferté Renovation Center is one of the most important renovation centers in Quebec. More than 60 years later, Laferté Renovation Center sells more than 25,000 different products and materials. They are also a member of the Independent Lumber Dealers Co-operative (ILDC), the largest purchasing group in Canada which allows them to offer very competitive prices.