Grocery Store Layout Strategies: From Entry to Checkout

Supermarket-aisle-with-shopper-JRTech

Grocery Store Layout Strategies: From Entry to Checkout

From the strategic placement of fresh produce at the entrance to the subtle positioning of impulse-buy items near the checkout, every aspect of a grocery store’s design must be meticulously planned. In this blog post, we will explore how grocery store layout strategies influence consumer behavior and sales.

Whether you’re looking to refresh your store’s design or refine your merchandising approach, this exploration will equip you with actionable insights to elevate your retail strategy. Embrace the power of strategic store layout design, and watch as it transforms your business, one aisle at a time.

Why does grocery store layout matter?

A strategic grocery store layout directly drives sales and shapes the customer journey. Beyond simply organizing products, an optimized layout creates an intuitive shopping flow that guides customers to what they need while maximizing exposure to high-margin items. When customers can navigate easily and discover products naturally, they spend more time in store and increase their basket size.

To illustrate the impact that strategic store layouts can have on consumer purchasing behavior and overall sales, a study conducted by the University of Southampton found that altering supermarket layouts to place healthier items like fruits and vegetables near store entrances can lead to nearly 10,000 additional portions of these items being sold weekly per store. Simultaneously, sales of confectionery items decreased by approximately 1,500 portions weekly when these were moved away from high-traffic areas such as checkouts and aisle ends.

With 8,850 grocery businesses in Canada, a good layout strategy is especially important to stay competitive, as rising consumer expectations around personalization and seamless shopping experiences demand thoughtful store design. By combining smart layout strategies with emerging digital tools, retailers can create an environment that not only delights customers but also drives profitability.

Main benefits of a grocery store layout strategy

To fully capitalize on strategic store design, modern retailers are increasingly turning to advanced technology. Through AI and IoT solutions like Electronic Shelf Labels and digital signage, stores can now collect and analyze granular data about customer behavior, sales patterns, and traffic flow. 

This integration of digital infrastructure with physical layout (referred to as phygital retail) enables real-time optimization and delivers several key advantages:

Sales Performance Benefits

  • Strategic customer flow patterns increase exposure to products and encourage impulse purchases
  • Larger basket sizes and higher overall sales reduce food waste
  • Clear sightlines and strategic placement of high-margin items boost key product sales
  • Prominent brand placement improves recognition and drives sales of branded products

Customer Experience Optimization

  • Intuitive layout enables efficient product discovery
  • Reduced congestion through well-planned traffic flow
  • Comfortable pathways between departments enhance browsing
  • Improved navigation increases customer satisfaction and loyalty

Operational Efficiency Benefits

  • Integration with Electronic Shelf Labels streamlines inventory management
  • Data-driven layout reduces stockouts
  • Efficient space utilization minimizes operational costs
  • Continuous analysis enables proactive layout refinement

The key to maximizing these benefits lies in ongoing analysis and optimization. By implementing the right digital infrastructure and analytics tools, retailers can create dynamic store environments that adapt to changing customer needs while driving sustainable business growth.

Grocery store layout best practices

When it comes to supermarket layout, there are several best practices that can help optimize sales, improve customer experience, and refine overall store efficiency. These approaches are time-tested and proven to work. Here are some key strategies to consider:

Strategic Product Placement

  1. Produce at the entrance: Place fresh produce near the store entrance. This creates a positive first impression and sets a healthy, fresh tone for the shopping experience.
  2. Staples at the back: Place common staple items like milk, eggs, and bread towards the back of the store. This encourages customers to walk through more aisles, increasing exposure to other products.
  3. Group related items together: Make the most of cross-selling opportunities by grouping related items together. For example, place salsa and dips near chips, or coffee filters near coffee grounds to inspire additional purchases.

Customer Flow and Navigation

  1. Intuitive organization: Design your floor plan in a logical, predictable manner that aligns with how customers typically shop. Group similar items together and create a natural flow through the store.
  2. Clear signage: Use large, easily readable signs throughout the store to guide customers to different departments and aisles. Digital signage is an environmentally-friendly tool for improving in-store communication, that also allows for easy updates to accommodate promotions, real-time marketing and omnichannel approaches. Studies have shown that 32.8% of customers who have seen digital signage in a store will become repeat buyers, and that implementing digital displays can increase foot traffic by 24%.
  3. Wide aisles: Make sure aisles are wide enough to accommodate shopping carts and prevent congestion, especially in high-traffic areas.

Maximizing Sales Opportunities

  1. Impulse purchase zones: Create attractive displays near checkout counters featuring grab-and-go items like snacks, drinks, and candy to encourage last-minute purchases.
  2. Make the most of endcaps: Place top-selling items or promotional products in these highly visible locations.
  3. Eye-level placement: Position high-margin or popular items at eye level to increase their visibility and likelihood of purchase.

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Adaptability and Freshness

  1. Regular layout updates: Refresh your supermarket layout periodically to reflect new arrivals, promotions, and seasonal trends. This keeps the shopping experience interesting for repeat customers.
  2. Flexible fixtures: Use movable shelving and display units to easily adapt your layout for different seasons or promotions.

Customer Comfort and Experience

  1. Decompression zone: Create a welcoming entrance area that allows customers to transition into shopping mode. This might include floral displays or a coffee shop that wakes up their senses and prepares shoppers for further engagement in the shopping experience as they continue through the store.
  2. Consider line of sight: Plan your layout with customer sightlines in mind, and confirm that key products and departments are visible from various points in the store.

By implementing these best practices, grocery retailers can create an environment that not only meets customer needs but also drives profitability and fosters long-term business growth. Remember to continually analyze customer behavior, sales data, and traffic patterns to refine and optimize your store layout over time.

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Optimize your grocery store with the right digital tools from JRTech

The importance of an efficient grocery store layout cannot be overstated for retailers looking to thrive in today’s competitive market. Thoughtful design strategies create a shopping environment that not only delivers an appealing customer experience but also significantly boosts your bottom line.

As you move forward, consider regularly reviewing and refining your layout based on customer feedback, sales data, and emerging retail trends. Use the right digital tools to collect valuable information about how well your store is functioning, and make informed decisions so that your layout remains fresh, engaging, and primed for success in the ever-evolving world of grocery retail.

JRTech is the leading provider of Pricer Electronic Shelf Labels in North America. We provide supermarkets and other retailers with leading-edge digital retail solutions and are proud to have helped numerous major retailers streamline their operations, reduce waste, improve their customer experience and more thanks to our innovative technologies. Contact us to learn more.

Smart Pricing in a Changing Market: How Electronic Shelf Labels Help Consumers Navigate Tariff-Affected Products 

The Shift in Consumer Habits

The current and ongoing threat of tariffs between the USA and Canada has led to a significant cultural shift in the buying habits of consumers. With growing economic tensions, Canadian consumers are making a conscious effort to support local businesses and products. This shift is not just a reaction to economic policies but also a reflection of national pride, as more consumers actively seek out Canadian-made goods.

Retailers Identifying Locally Made Products

As consumer preferences evolve, retailers are working to identify and promote Canadian-made products more effectively within their stores. To address this need, JRTech Solutions and the non-profit organization Well-Made-Here/Bien-Fait-Ici have partnered to integrate the Well-Made-Here/Bien-Fait-Ici certification into JRTech’s electronic shelf labels (ESLs) in hardware stores across Canada. This initiative ensures that products meeting the organization’s criteria are clearly marked, making it easier for shoppers to identify and choose locally produced goods which comply with Canadian building codes and standards (source).

Similarly, Laferté Hardware was the first Hardware store to leverage JRTech Solutions’ ESLs to highlight Quebec-made products with a fleur-de-lis icon and Canadian-made products with a maple leaf icon. These dynamic labels provide a seamless way for retailers to support and promote domestic goods while aligning with consumer demand.

Tariff Identification on Store Labels

Recently, Loblaws, a major Canadian supermarket chain announced a new initiative to help customers navigate the impact of tariffs. The retailer is incorporating a “T” symbol on price labels to indicate products that have increased in cost due to tariffs (source). This move echoes the importance of transparency in pricing, allowing consumers to make more informed purchasing decisions in response to external economic pressures.

The Role of ESLs During Crisis Periods

The COVID-19 pandemic provided a clear demonstration of the importance of adaptable pricing technology in retail during challenging times. During the pandemic, retailers faced an exponential increase in supplier-driven price changes, often with fewer employees available to manually update pricing. JRTech Solutions’ ESLs allowed retailers to instantly update prices across stores with minimal effort, ensuring accuracy and operational efficiency. This was a welcome relief to retailers who were burdened by doing more with less staff while also implementing COVID-related health measures within their stores. Following the pandemic, JRTech conducted a study to assess retailers’ perceptions of ESLs after having dealt with the first wave of the pandemic. The findings revealed that 92% of retailers viewed electronic shelf labels as essential to their operations, particularly in addressing challenges imposed by crises like COVID-19.

ESLs: A Solution for Price Volatility and Trade Uncertainty

Today, the ongoing trade tensions between the U.S. and Canada present new challenges for both retailers and consumers on both sides of the border. Fluctuating currency values and tariff-related price increases create uncertainty, making it more difficult for retailers to maintain stable pricing strategies. ESL technology provides a powerful solution by allowing stores to dynamically adjust prices in response to economic changes while simultaneously identifying product provenance through national symbols or tariff indicators.

This real-time adaptability of electronic shelf labels ensures that customers are always informed about pricing changes while enabling retailers to remain competitive in an unpredictable economic climate.

ESLs are proving to be more than just pricing tools; they are becoming critical assets for retail adaptability. Whether addressing shifts in consumer preference, responding to supply chain disruptions, or navigating international trade tensions, ESLs provide retailers with the agility they need to stay ahead. By embracing this technology, retailers can not only meet evolving market demands but also prepare for unforeseen challenges in an increasingly unpredictable future.

As the retail landscape continues to evolve, businesses must evaluate how ESLs can enhance their operations—not just for current market conditions but for whatever challenges may arise next.

Supermarket Technology Trends: From Smart Carts to AI

Grocery stores, once simple spaces for food procurement, are now transforming into high-tech hubs. From self-checkout lanes to smart carts, technology is revolutionizing the way we shop. Join us as we explore the latest trends in grocery store technology and how they’re shaping the future of supermarket retail.

Smart carts for seamless in-store shopping

Smart carts are gaining significant traction in supermarkets around the world. Large retailers like Amazon Whole Foods are implementing smart carts that use AI and computer vision to automatically track items as they are placed in carts. The technology of real-time inventory tracking instantly identifies items removed from shelves, allowing retailers to quickly and effectively manage stock levels in warehouses, dark stores and store outlets.

Smart carts also eliminate the need for traditional checkout lines by allowing customers to scan and pay for items directly through their cart. Some carts also offer store navigation features, helping shoppers find what they are looking for quickly and easily.

Personalization can lead to increased sales for retailers and savings for customers, and smart carts present huge potential for facilitating custom shopping experiences on a large scale. Built-in screens provide product information, pricing details, and personalized recommendations as customers shop, including targeted promotions and coupons based on their shopping history and current cart contents.

In addition, if customers can complete their purchase and leave the store without unloading items at a checkout counter, it saves time and reduces frustration. Smart carts cater to convenience-seeking shoppers, particularly millennials and centennials who prefer self-service options and are accustomed to omnichannel shopping. The technology aligns with the expectations of digital-savvy consumers who have become used to seamless online shopping experiences and expect a comparably easy and fast in-store shopping experience.

 

Electronic shelf labels: fast, efficient, eco-friendly data communication

Electronic shelf labels are a key technological component of any advanced grocery retail system, both in-store and in warehouses. While computer vision and AI combine to offer an unprecedented level of support, both of these examples of IoT in retail require the right tools so that they can work. Enter Electronic Shelf Labels, the small tags that identify the price and code of each item on a shelf.

Digital price tags are the backbone of any effective grocery store retail outlet, as they provide the basis for integrating more advanced technology into a store’s processes and systems.

In short, these paperless, wireless tags do much more than just display the price of an item. They can be integrated with sales management software to track inventory, provide additional product information and more.

Pricer ESLs from JRTech feature Instant Flash LED lights that illuminate when a product is scanned or a button is pressed. Combined with geolocation technology, these lights can guide store employees to products with low or out-of-stock levels, making “click and collect” fulfillment simple and fast. Additionally, Instant Flash helps prevent restocking errors by visually highlighting the correct product placement.

Pricer’s digital labels can display detailed information like last order dates, quantities, planned deliveries, sales averages, and more. This data can be accessed on-demand or at specific times using a handheld device. By providing additional insights and guidance, Pricer ESLs streamline grocery store inventory management, enhance data accuracy, and minimize human error.

 

AI-powered, data-driven insights for reduced supply-chain costs

Smart carts are only one example of how grocery retail is being transformed by AI. Artificial intelligence can be used to create unprecedented data-driven insights for the grocery retail industry based on everything from shopping patterns and behaviors to inventory and trends. Retailers can use these insights to optimize store layouts and product offerings for improved customer experience and more efficient store operations, which can in turn lead to an increase in profits.

In warehouses, robotics that rely on AI can be used to improve fulfillment processes through picking, dynamic slotting and path planning, marking an important advance in an area that 89% of grocers believe is vital to improving profitability. A report from data analytics firm Grocery Doppio predicts that AI will create $113 billion in operational efficiency and new revenue in the grocery retail industry in 2025. It also reports that nearly three-quarters of grocery technology executives believe AI will be incorporated into most of their software by 2025, highlighting the significant impact artificial intelligence is having on the grocery retail industry.

Retail AI is making it possible for retailers of all sizes to implement predictive inventory management, automated restocking alerts, pricing optimization and efficient and cost-effective event-driven marketing thanks to demand forecasting. In larger grocery retail outlets, AI can also be used for fraud detection, in particular when implemented in tandem with computer vision.

 

Computer vision for items and shopper ID

Computer vision refers to computers’ ability to interpret and understand visual information from the world. It involves methods for acquiring, processing, analyzing, and extracting meaningful information from digital images and videos.

For example, computer vision can be used to recognize fruits and vegetables at a self-checkout station. Accurate produce ID can then be displayed on the screen so that shoppers are guided to use the correct PLU (Price Look-Up) codes when checking out.

Computer vision tools are what make it possible for smart carts to automatically identify and count items in the cart. They are a key component of the shelf-scanning robots used for inventory management, and can also play a key role in detecting theft and suspicious behavior in-store by analyzing customer behavior and dwell times, which helps reduce shrinkage without profiling customers.

Advanced computer vision technology allows images to be interpreted at a high level by computers, and can even be used to automatically inspect produce and other perishables, or to identify damaged goods. Currently, only a few larger chains are currently implementing robotics on the floor, such as Walmart’s Alphabot, however this particular implementation of computer vision could have a big impact the future, as robots can pick and pack orders up to 10 times faster than humans.

Overall, computer vision is key to the future of grocery technology, in particular as the shopping experience becomes increasingly autonomous.

 

Autonomous shopping: self-checkout & Just Walk Out supermarket technology

Today’s consumers expect shopping to be easy and quick, and they anticipate a very high level of accuracy and service at every stage of their grocery shopping journey. In response, retailers are relying on technology to provide the fastest, most efficient checkout experience possible. Enter the technologies of self-checkout kiosks and Just Walk Out (JWO) checkout-free shopping. 

 

Self-checkout

Self-checkout kiosks are now established as a normal feature of most larger supermarkets. While the basic features of scanning and tallying items remain more or less the same, advanced features and more refined capabilities are continually being added to these already efficient, cost-effective checkout stations. Improved barcode scanning capabilities, integration with mobile payment systems and, in some cases, AI-assisted item recognition are speeding up the process even further, making these kiosks invaluable tools for any large grocery retailer who wishes to remain competitive.

 

Just Walk Out

The Just Walk Out technology represents a “grab and go” approach to shopping that aims to eliminate traditional checkout lines. This approach relies on frictionless checkout technologies, which involve the implementation of systems that use computer vision and sensors to track items and automatically charge customers so they don’t have to scan their items themselves.

According to Amazon, who is pioneering the technology that makes JWO shopping possible, there are over 170 third-party locations using Just Walk Out technology in the US, UK, Australia, and Canada in 2024. It is an approach to retail shopping that is gaining traction and could be the future of grocery retail shopping. 

 

JRTech is your partner for digital retail pricing solutions

By leveraging technology across various areas of grocery store operations, grocery retailers can significantly improve operational efficiency, reduce costs, gain valuable data-driven insights and create a better customer experience.

At the heart of enhanced operations are the tools that link products, consumer experience and data: Electronic Shelf Labels. For solutions that make it possible for you to incorporate the most advanced technologies in your retail outlet, trust the world’s most reliable electronic shelf labels system, Pricer.

Based in Canada, JRTech is the leading provider of Pricer Electronic Shelf Labels in North America. We provide supermarkets and other retailers with top-quality digital retail pricing solutions so businesses can streamline their operations, reduce waste, improve the customer experience and more. Contact us to learn more.

Smart Shelf Tags: Bridging the Gap Between Digital and Physical

Modern-aisle-in-store-with-smart-shelf-tags

Smart shelf tags, also known as electronic shelf labels (ESLs) or digital price tags, are a modern retail technology that offers numerous advantages over traditional paper price labels. They are a key element of smart shelves, and a required tool for implementing AI-driven omnichannel shopping features and data-driven marketing strategies.

In short, smart shelf tags are a simple, efficient technology that gives retailers the ability to manage pricing and in-store communication by making fast and coherent changes to labels while effectively minimizing costs related to staffing and logistics. 

Numerous major retailers across North America, including Metro and Rona have already implemented smart shelf tags, and many more are in the process of doing so. From convenience stores to large grocers, pharmacies and liquor stores, retailers of all sizes can benefit from this advanced technology to manage inventory, improve the customer experience and increase profits.

 

Smart shelf tags: a digital solution for brick-and-mortar retail

 

Electronic Shelf Labels are digital displays that replace traditional paper price labels on store shelves. They use electronic paper or LCD screens to show product information, prices, and other details in real-time. These tags can be updated remotely through a central server, allowing for quick and accurate price changes across an entire store.

This technology complements the evolving trend of phygital retail, where the physical and digital aspects of a shopping experience are intertwined so that both consumers and retailers benefit from streamlined pricing and product information.

Today’s consumers expect a fluid interaction between online and in-person shopping. When prices are updated to reflect a promotion or seasonal adjustment, smart shelf tags can reflect these changes instantly, so that prices in your online store match those in your brick-and-mortar location. This means there is less chance of error, and more likelihood that consumers will be satisfied by coherent and consistent pricing information.

 

Key features of smart shelf tags

 

The benefits of smart shelf tags extend beyond the in-store experience. When implemented correctly, they contribute to improved inventory management, reduced labour costs, and even the environmental sustainability of your operations. 

 

Real-time pricing updates

 

Smart shelf tags allow retailers to adjust prices instantly across their stores. This makes it possible to implement dynamic pricing strategies and pricing automation with complete pricing accuracy.

 

Improved inventory management

 

By integrating with inventory systems, smart tags can help track stock levels and alert staff when restocking is needed. They can also be used in warehouses to facilitate management of stock and ordering.

 

Enhanced customer experience

 

Digital tags can display additional product information, promotions, and even personalized offers to shoppers. The customization of the shopping experience is a highly relevant factor in customer retention and consumer satisfaction.

 

Reduced labor costs

 

Automating price updates eliminates the need for manual relabeling, freeing up staff for other tasks.

 

Environmental sustainability

 

By eliminating paper waste from frequent price changes, smart tags contribute to more eco-friendly retail operations.

 

How smart shelf tags work

 

Smart shelf tags use wireless technology to digitally display and update product information on retail shelves. Each digital display is connected to a central management system, which processes and packages product data and prices into information packets, which are then sent to communication stations. These stations relay the information to individual smart shelf tags throughout the store. They can also be integrated with point-of-sale and inventory management systems.

Read our full breakdown on how digital price tags work for a deeper dive.

 

What smart shelf tags look like

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Smart shelf tags are made from either electronic paper or LCD (liquid crystal display) screens, but they look just like traditional paper shelf tags. Some models do allow for a more complex, multicoloured display, such as the SmartTAG™ line, a next-generation smart shelf label offered by JRTech.

Smart shelf tags present crisp text and images, and can be used to display more than just prices. Stock availability, promotions, nutritional data, and QR codes can all be added to specific labels or groups of labels, as you prefer. Labels from JRTech can even be integrated with low-power flash notification systems to help store staff locate products for online orders or restocking.

 

Types of retailers using smart shelf tags

 

Smart shelf tags are currently being used by a wide variety of retailers for their efficiency and enhanced functionalities.

They are particularly useful in:

Any retail environment with frequent price changes or large product catalogs can benefit from the implementation of smart shelf tags.

 

Smart shelf tags from JRTech

 

There is a clear trend of increasing interest in smart shelf tags among major retailers in North America. Many retailers are researching and starting to invest in this technology due to its potential benefits for operations and customer experience.

By implementing smart shelf tags, retailers can modernize their operations, improve efficiency, and provide a more engaging shopping experience for customers. As retail continues to evolve, these digital solutions are becoming increasingly important for staying competitive in the market.

JRTech is a leading provider of enterprise-grade Pricer Electronic Shelf Labels, the most reliable smart shelf tag system available. Contact us to find out how smart shelf tags can streamline your retail pricing operations.

How AI Is Transforming the Grocery Stores of Tomorrow

AI technology in a grocery store

Supermarkets around the world are already actively using AI to improve grocery shopping processes. From smart shopping carts to predictive inventory management, AI is ushering in a new era of convenience, efficiency, and personalization.

This technological revolution promises to redefine the shopping experience, streamline operations, and even tackle pressing issues like food waste.

AI is personalizing your grocery shopping experience

Artificial Intelligence is currently revolutionizing the supermarket industry by facilitating the creation of highly personalized shopping experiences. AI can analyze vast amounts of customer data to predict and personalize customer needs and preferences, offering smart product recommendations in real-time. This includes suggesting products based on dietary preferences, past purchases, current cart contents, and other individual factors.

AI can even offer personalized nutritional advice and product suggestions based on health data and dietary needs. Future integrations may be able to incorporate data from fitness trackers to suggest products aligning with specific health goals.

These types of personalized recommendations are being presented to individual shoppers via AI-powered smart carts. Interactive displays on the carts present users with custom offers and promotions as they move through the store. Smart carts guide shoppers to the products they want much more efficiently and improve the shopping experience – all while collecting valuable data on consumer behavior.

AI also improves in-store search and discovery capabilities, which is a huge advantage for supermarkets that are struggling to find ways to compete with the convenience and ease of online shopping and the omnichannel approach to retail.

Conversational search allows customers to search for products in a more natural, conversation-like way, which is especially effective when navigating through complex food categories like cheese. Thanks to the incredible amounts of data AI can process and use in real-time, search results can be tailored to individual tastes and past behaviors to maximize grocery shopping ease.

AI can also take personalization one step further to generate predictive shopping lists. By analyzing past purchases, AI can predict what items a customer might need and suggest pre-populated shopping lists. Additionally, systems can remind customers when they’re likely to run out of frequently purchased items.

Some retailers are even exploring individualized AI-driven dynamic pricing, the ultimate example of AI-driven shopping personalization. In this model, prices vary based on consumer data related to individual shopping habits and loyalty.

AI in supermarket inventory management and stock optimization

AI is also making waves in grocery store inventory management, an area that is notoriously difficult to control because it requires the processing of massive quantities of data into actionable insights in record time.

AI tools make it possible to crunch vast amounts of data at unbelievable speeds, allowing retailers to implement predictive analytics and anticipate stock demand. This allows supermarkets to significantly reduce overstocking and avoid stock-outs.

With smart carts, inventory levels are integrated into databases in real time, making it possible to respond to demand and adjust with minimal delay. And smart carts are not the only way to implement data-analytics using AI: supermarkets can also rely on robots equipped with cameras and sensors (computer vision) to monitor inventory levels and alert staff to restock items before they run out. This technology improves accuracy in inventory management and makes it possible to control product availability and predict needs much more accurately.

Technologies like Electronic Shelf Labels facilitate the implementation of AI solutions for inventory management. Electronic shelf labels are the small tags that identify the price and code of each item on a shelf, and they are one of the fundamental tools that supermarkets are implementing in tandem with advanced AI functionalities to upgrade grocery store processes and systems.

These paperless, wireless digital price tags do much more than just display the price of an item. They can be integrated with sales management software to track inventory levels, provide additional product information, and more.

Last, AI algorithms can predict inventory needs based on consumer behavior and external elements. This means that items leaving the shelves is not the only factor that will be taken into consideration when demand is calculated. Demand forecasting is reaching a whole new level of accuracy and speed thanks to artificial intelligence in supermarkets.

Supermarket AI and food waste reduction

Food waste management is a priority for consumers and retailers alike, and AI is helping to solve the problem. By accurately predicting demand, supermarkets can better manage inventory levels, helping to reduce food waste.

In fact, the more efficiently inventory of perishables and fresh goods is managed, the more effectively grocery stores can minimize food waste across the board. This applies to AI-driven solutions implemented on both a large and small scale.

For example, AI can be used to manage mass ordering, and AI-driven recommendations can even encourage customers to buy relevant products. Product availability, consumer demand and the minimization of food waste go hand in hand.

AI is also being used to impact energy management. AI systems optimize energy consumption in supermarkets by managing heating, ventilation, and air conditioning (HVAC) systems hyper-efficiently. By micro-managing energy consumption, AI contributes to large facilities’ capacity to support retail sustainability goals and minimize the impact of retail operations on the environment.

Self-checkout systems

AI enables cashier-less transactions of various types. In its most advanced format, retailers are experimenting with completely frictionless payments where customers can simply walk out with their groceries after smart carts or the Just Walk Out technologies automatically scan their items for them. This reduces wait times and streamlines the checkout process.

Less advanced self-checkout systems with some level of customer and staff involvement have become a standard feature in most large supermarkets. While the core functions of scanning and totaling items have stayed consistent in this format, new advanced features and capabilities are being continually added to make the process smoother and easier.

Upgraded barcode scanning, integration with mobile payment options, and even AI-assisted item recognition using computer vision are further accelerating the checkout process, making cashier less transactions the new normal.

Supply chain optimization

As in-store inventory management attains a whole new level of efficiency, AI is also being used to support warehouse inventory management and to control every step in the supply chain.

By predicting fluctuations in demand and improving supplier management, AI is improving grocery store logistics, leading to timely deliveries and reduced stockouts.

In warehouses, robotics that rely on AI can be used to improve fulfillment processes. Picking, dynamic slotting and path planning are only three of many functions AI-driven robotics can perform. Brain Corp’s BrainOS® Sense Suite exemplifies this through autonomous inventory scanning robots that analyze product availability, pricing accuracy, and item locations, enabling retailers to identify operational inefficiencies and capitalize on sales opportunities.

Supply chain optimization is being transformed by the advanced capabilities of AI, and it’s already proving to be a game changer.

Loss and theft prevention

According to Time Magazine, retailers lose an estimated $1.75 trillion a year globally due to out-of-stock, mispriced or misplaced items. AI-based solutions are helping to fix this problem.

Intelligent surveillance systems help prevent theft by monitoring customer behavior and identifying suspicious activities in real-time. AI-powered cameras can detect suspicious behaviors like concealing items or swapping barcodes, and potential theft behaviors such as loitering, unusual movements near high-value items, or unauthorized access to restricted areas. The system can alert staff in real-time, allowing for immediate intervention.

AI analyzes transactions at self-checkout kiosks to flag suspicious patterns, like entering cheaper items for expensive products. Some systems can even predict when and where theft is likely to occur based on past incidents. By analyzing historical data, AI can predict peak times and locations for theft attempts, allowing stores to allocate security resources more effectively.

Some advanced systems are exploring biometric payment options, like retinal scans, to reduce fraudulent transactions. AI systems continuously learn and adapt to new theft techniques, helping businesses stay ahead of evolving shoplifting methods.

Data-driven decision-making

Artificial intelligence continues to shape the supermarket retail environment by allowing businesses to more easily cater to customer preferences and shopping habits, assisting in their overall marketing strategies.

AI analyzes vast amounts of data to uncover insights about consumer preferences and shopping patterns, making it possible for supermarkets to tailor promotions and product placements more effectively. Data-driven decisions are only useful when the available data is processed and interpreted in a practical, actionable way, and AI offers a realistic approach for doing this.

For example, price automation and dynamic pricing strategies are made possible when AI processes vast amounts of data related to consumer preferences and shopping patterns. AI tools help retailers adjust prices based on market trends and consumer behavior, maximizing sales potential while remaining competitive.

AI also makes it possible for retailers to orchestrate targeted marketing campaigns using personalized emails and dynamic coupon galleries aimed at individual consumers, which has been proven to increase engagement.

Technology for tomorrow from JRTech

As we peer into the future, it’s clear that the grocery stores of tomorrow will be far more than just places to buy food; they’ll be hubs of innovation where AI and human needs intersect in surprising and delightful ways.

AI is transforming grocery shopping from the point of view of both the supermarket retailer and the consumer to create stores that are smarter, more responsive and more efficient in every way.

JRTech is a leading provider of enterprise-grade Pricer Electronic Shelf Labels, the most reliable digital price tag system in the world. Our cutting-edge solutions play a key role in providing the infrastructure required to implement more advanced AI capabilities in the supermarket environment.

Contact us to learn more about Electronic Shelf Labels, the data communication tool you need to embrace the technology of tomorrow.

Liquor Store Price Tags: 3 Benefits of Electronic Shelf Labels

The wine and spirits retail industry continues to evolve. Consumer behavior has changed and the need for accurate and up-to-date information about products during the ever more complex purchasing journey has become paramount.

Liquor store owners can cater to a clientele that wants access to information fast by installing digital price tags and other digital signage within stores. It’s a sure way to please environmentally conscious consumers, improve inventory management and make essential information accessible. 

Join us as we show you three ways that using electronic shelf labels (ESLs) for your liquor store price tags can refine your customers’ in-store experience and increase your company profits.

Go green: support sustainability and please your customers

From organic vineyards to an overall interest in sustainability, the wine industry has been showing a consistently greater commitment to going green over the past several years. 

Alongside grassroots efforts to help the planet, eco-friendly wine and spirits packaging has also been growing in popularity. Retail stores can participate and show their environmental commitment to customers by using paperless electronic shelf labels, and by digitizing messaging and signage within stores. 

 Save money: manage your inventory better and drive sales

The more efficiently you manage your inventory, the less money you lose on missing or misplaced products, lost sales and badly-managed ordering. The cost of electronic shelf labels is minimal when you consider that they make it possible to update price changes instantly, so that you can manage inventory without cumbersome and time-consuming manual labour. 

Wireless display labels include monitoring and notification functions. You can identify products in real-time and set up stock alerts. The competitive advantage to the wine and spirits industry is undeniable. Electronic shelf labels lower costs and drive margins, while building customer trust.

Simplify choice and accessibility for your customers

Electronic shelf labels have a place in every sizable retail store, but they can be a special advantage in large-scale supermarkets and liquor stores, where customers face a wide variety of choice and want to find important information on price tags fast. 

In the wine and spirit industry, cost matters. As more and more individuals consume retail-purchased alcoholic beverages at home, it is important that these consumers can immediately and accurately assess pricing information in-store. While the brand continues to be the defining factor in consumer purchasing choice, the struggling economy means many consumers will want to know exactly what they are paying for.

Electronic shelf labels are available in various formats, allowing you to customize the shopping experience within your store and even adjust visual formats to suit your customers. Graphic shelf labels come in high-definition display and can accommodate various additional features, including SmartTAG Power+ which will increase the visibility of promotions, and a built-in NFC function which allows customers to access more information about a product by tapping their smartphone on the label.

JRTech is your partner in cutting-edge electronic shelf label technology

Electronic shelf labels are essential to modern large-scale retail stores. The wine and spirits industry is moving forward to embrace sustainable practices and inclusivity, making digital technology the logical next step in improving in-store experiences. Better inventory management and improved shelving and stock alerts can only help increase profits, and electronic shelf labels are an investment that is certain to bring significant returns.

Contact JRTech today to learn how you can implement digital price tags in your liquor store.

5 Types of Retail Sales Promotions and How to Apply Them

Retail sales promotions are a category of marketing tactics that today’s consumers trust and respond to. Despite the growth of multichannel and digital methods for communicating with customers, retailers still need to offer their target audience an extra reason to take the next step and make a purchase. Sales promotions do just that. 

JRTech explains how 5 types of time-tested retail sales promotions can help you increase retail purchases by both new and returning customers if you implement them with the right tools for the digital age.

What are sales promotions?

A sales promotion is just one tactic within an overall marketing strategy. Sales promotions have a clear goal: increase sales to move inventory.

How do sales promotions motivate buyers? By offering shoppers a deal: they can make a purchase at a lower price or get an extra product at no cost. 

The following ideas for retail sales promotions may look familiar, but their utility remains undeniable. These tactics are proven to offer customers extra value, boost brand image and increase sales.

1. Giveaways

A giveaway is a great way to make customers feel appreciated and move excess inventory. There are four main types of giveaways:

Coupons

Retail stores can send virtual coupons to first-time shoppers or offer them to customers who spend a minimum amount of money on a purchase. 

Cross-selling works well with coupons if you target consumers based on their purchase history. For example, in a pharmacy, a consumer who buys a product specific to senior citizens could receive a coupon for another product relevant to the same consumer group.

Receiving a coupon that is geared toward their personal purchase history can make a consumer feel noticed and valued. An offer that feels exclusive will go further to motivate customers to return and make another purchase.

Gift with purchase

A gift with purchase involves giving away a free product when a customer makes a qualifying purchase. To make this type of giveaway lucrative, retailers will need to choose their minimum purchase requirements carefully, and focus on giving away only surplus stock. 

It is also possible to send branded gifts to customers who make a purchase over a certain amount. These will remind customers of your brand, and if created thoughtfully, inspire an emotional attachment. Examples include pens, keychains and magnets, but you could also choose another product that is more directly related to your product line.

Contests

Another way to structure a giveaway is in the context of a contest. Contest entry rules can include a minimum purchase or an exchange of information. Asking for an email address, for example, can help you improve your knowledge of your target consumer audience and give you a means to communicate with your buyers in the future. Contests are especially well-suited to promotion (both organic and paid) via social media. 

The contest winner or winners will receive a gift certificate or product and you can further boost your brand image by congratulating the lucky individual(s) across various communication channels.

Multi-buys

Multi-buys involve presenting a giveaway as a “2 for 1” promotion.  Multibuys include BOGO (Buy One Get One) and BOGOF (Buy One Get One Free) and usually involve offering either a very large discount on a second related product, or a completely free related product.

This type of giveaway only works if you sell products or services that are logically related and that are a certain size and price. For example, it is unlikely that a ‘buy one sofa get one sofa free’ promotion would work! Consider whether your product is used as a set or is a near-commodity like a drink or decoration. Grocery stores often have products that can work well in a multi-buy promotion, such as related cooking utensils or commonly combined food items. 

Retail stores can even combine multibuys to make the offer even more enticing. For example, you can offer customers a ‘buy two and get the third at half price’ promotion at the same time as a ‘buy three and get the fourth free’ deal.

2. Percentage and dollar amount price promotions

Percentage discounts are among the most popular and effective types of retail promotions. Storewide percentage discounts are proven to work best to increase conversions – it’s easy to track profits and adjust this type of discount as needed, depending on the type of marketing media you are using. 

You can also implement a similar promotion with a specific dollar amount, such as ‘$5’ off. Of course, you will need to adjust the amount of the discount according to the perceived value of your products and your desired profit margin. While sitewide percentage discounts tend to work better, a dollar amount discount is also very effective.

Digital technologies like Pricer electronic shelf labels from JRTech Solutions can be used to streamline promotion management. With the ability to update prices quickly and easily, you can save valuable time that would otherwise be spent manually changing prices.

 3. Seasonal offers

Seasonal promotions have a built-in sense of urgency because they are only valid for a limited amount of time. Seasons and special events can differ in length – consider the difference between a spring promotion or a sale on New Year’s Day – but consumers are always aware that there is a time-limit.

Some seasonal promotions are directly related to your target audience’s lifestyle and demographic, like buying back to school supplies, while others are more general and not necessarily related to your specific product. For example, an electronics store could still benefit from throwing a summer sale, even though electronics are used year-round.

Check your competition before setting up a sales promotion of this type. Examine what they do well, and what works. Keep in mind that there may be seasonal opportunities specific to your product that your competitors will not be able to implement. Get creative, and know your own brand inside out.

Promoting seasonal sales can be expensive if you rely on traditional channels. Paper flyers and posters that are only relevant for a few days can result in a lot of waste, which hurts your brand image in today’s market of environmentally aware consumers. In addition, once the season is over, there is nothing less appealing than seeing leftover print media still in circulation. Digital signage is a cost-effective solution for promoting retail sales in-store that accommodates easy updates and the integration of compelling graphics.

4. Free Shipping

Ecommerce stores and dark stores rely on shipping to get their products to consumers. A free shipping promotion can drive a lot of conversions, but some retailers say this type of retail promotion is only effective if it is applied as a blanket. For example, offering free shipping on a base purchase amount works better than offering free shipping on specific products.

5. Loyalty programs

If you’re looking to increase your sales over the long term, loyalty programs are the type of retail sales promotion you need to implement. By earning points every time they shop with you, consumers can look forward to free products, discounts or other perks (like free shipping) when they return to your store.

Start small when you implement a loyalty program, so that your offer doesn’t hurt your profits. Track sales and points with the help of digital technology so that you can adjust your promotion quickly and easily as needed. Make sure customers are aware of the precise rules for redeeming points, and make sure there are no loopholes that could allow expired or excessive points to be used against purchases. 

JRTech offers digital solutions for retail sales promotion 

Regardless of the type of promotion you choose, remember to consider your goals. Do you want to retain loyal customers, or are you more focused on building brand awareness? Coupons and branded gifts can keep consumers coming back for more, while announcing a giveaway on social media will increase your audience. Loyalty programs involve customers over the long term, while a seasonal sale can encourage new customers to try your product for the first time. 

Contact JRTech for digital solutions that improve in-store communication and inventory management. Our world-renowned electronic shelf labels are an effective solution for retail store managers who need to change prices quickly and efficiently to accommodate promotions.

Retail Communication Strategy: 4 Ways to Improve In-Store Communication

Retail marketing is changing rapidly to meet new challenges and evolving customer expectations. Having a winning in-store communication strategy is an essential part of guaranteeing success and keeping a competitive edge.

There are a variety of ways to implement digital solutions to make your in-store communication more effective and efficient. JRTech explains how to take your in-store communications to the next level.

What is in-store communication?

There are two types of communication that are important in retail: internal communication and in-store communication.

Internal communication refers to the communication between a retail business’ headquarters and individual retail outlets. Depending on the number of stores a company has, and how far apart they are located, communications between staff at the directorial level and individual store managers can become complicated, ineffective and time-consuming. 

In-store communication refers to the communication between a brand and its customers within a physical store. This can include everything from promotions to product information to display prices.

For practical purposes, there is a link between both types of communication: if communication between headquarters and store managers or between store managers and employees (internal communication) is stalled or inefficient, stores are less able to communicate accurate and timely information to customers (in-store communication).

In-store communication is the final step in a chain of communication that has a huge impact on retail success.

Common problems related to in-store communication

In-store communication is vital to maintaining a positive brand experience for customers and a consistent and efficient sales strategy for a company.

Unfortunately, many retailers experience problems related to in-store communications. For example:

  • Uninformed employees: Employees are sometimes given incorrect information, which they pass on to customers. This can be the result of poor internal communication or outdated methods of presenting and updating information within the store environment. 
  • Dissatisfied customers: Customers who cannot get the information they want or need about the company, products, promotions or policies will feel they have not had the brand experience they were expecting.
  • Lost or reduced sales: When prices are not updated or displayed correctly, promotions are not presented effectively, or communications clash within the store environment, consumers lose trust in the brand. The result is lost or reduced sales.

 How to improve in-store communication

Traditional communication between managers and employees relies on verbal and paper-based messages. This type of communication is often cumbersome and slow, resulting in confusion and delays. For example, informing employees of an update to store policy via a pamphlet distributed in staff rooms is not 100% effective. If employees do not see or read the pamphlet, they could remain uninformed about vital developments and misinform clients.

Likewise, informing customers of promotions and price changes via paper posters and tags also requires time and effort to implement. The solution lies in digital technology.

Retailers who rely on digital signage and messaging can benefit from many advantages: digital communication is fast, efficient and easy to implement.

Here are a few of the most effective strategies for making your in-store communication better by going digital:

1. Set up a corporate intranet

In-store communications and internal communications are dependent on one another. To ensure quick and effective communication between staff and management, some companies choose to create a web page that is only accessible to people within the organization.

There are many ways you can use a corporate intranet:

  • To provide training and tutorials
  • To notify staff of updates to promotions and branding
  • To make documentation and handbooks available in reliable digital format
  • To forge closer bonds between leadership and staff through sharing of information and creation of virtual events like Q&A sessions, contents and more.

Segmenting your intranet into spaces, departments or groups will make it even easier to manage messaging and information sharing within the staff community, which in turn will lead to better in-store communication with customers.

To encourage staff to use a company intranet, create a community by posting interesting on-brand visuals and engaging content:

  • Broadcast company and individual accomplishments
  • List community events
  • Post job openings and hirings
  • Introduce themed days of the week

2. Implement digital signage

Digital signage includes everything from price tags to in-store promotional screens. Gone are the days of printing expensive signs and tags that only lasted a few days, weeks or months. Digital signage reduces waste and allows for coherent, up-to-date communication with customers. 

Installing digital signage can:

  • Prevent in-store crowding by guiding shoppers to the right isles 
  • Allow you to quickly update signage content in real-time with the click of a button (without making staff install and uninstall hard-to-reach posters one at a time)
  • Facilitate showcasing of high-profit margin products and limited-time deals to encourage impulse shopping
  • Make it possible to implement data-driven advertising that you can tweak to improve interactions

3. Set up digital POS

One of the biggest challenges to internal and in-store communication is keeping prices up to date and maintaining a seamless and efficient purchasing experience.

Setting up a digital POS (point-of-sale system) makes it possible to check out a customer wherever you are using a POS app and an internet-enabled device, such as a tablet or phone. Other digitized tools offer similar advantages.

The biggest advantage of a digital POS is that it allows you to access price changes on a large scale, implemented instantly.

 4. Digitize multiple communication channels

When you digitize multiple communication channels, you, your staff and your customers will benefit from communication that is quick, consistent, clear and brand-centered. 

  • Instant communication: Messages that affect customer or staff safety, such as public health notifications, can be distributed in real time and across many channels making it possible to take appropriate action immediately.
  • Consistent communication: When headquarters communicate important information to store managers via digital means, multiple locations can receive the same message at exactly the same time, making it possible to transmit consistent brand, promotional and price messaging to consumers in different locations. For example, adjusting prices to follow inflation can pose a nightmare, but digital price tags make it possible to change tags quickly as many times as necessary.
  • Clear communication: Electronic shelf labels (ESLs) allow stores to indicate prices and price changes clearly and efficiently. Without the delay of replacing prices manually, staff and managers can be assured of a coherent customer experience. It is widely acknowledged that visual communication is more effective than written words, and digital signage makes dynamic displays appealing and memorable.
  • Brand-based visuals: The expense of producing printed visuals with brand-specific colours and images is significant. Digital signage allows a brand to communicate effective and attractive visuals that directly portray brand elements, reinforcing loyalty and company image for both employees and consumers.

Make your in-store communications digital with JRTech

Retailers looking to improve their in-store communication can gain a competitive edge with digital technology. By implementing digital pricing solutions and digital signage, and maintaining a corporate intranet, retailers and consumers can benefit from quick, clear and effective messaging. 

Contact JRTech to learn about our digital signage and technology solutions. As a leader in digital pricing technology, we can offer you the best equipment for in-store communication in today’s competitive retail environment.

9 In-Store Sales Strategies for Grocery Stores

Marketing and advertising are essential for any successful business, and supermarkets are no exception. Like any other business, grocery stores in Canada employ marketing strategies to draw in customers, build loyalty and keep them coming back.

Are you looking for simple yet effective supermarket sales strategies to help you attract more shoppers? Look no further! In this article, we present the most effective in-store grocery marketing tactics that can help you increase profitability.

Promotional signage and advertisements

In-store supermarket signage and advertisements can be an effective way to let your customers know about any promotional offers in specific areas of the store. With targeted promotions on digital screens or point-of-purchase displays, you can ensure that customers know exactly where to go to find the offers they’re looking for.

Seasonal marketing campaigns

Seasonal marketing is an effective way to maximize the impact of your grocery store marketing campaigns by leveraging annual events and holidays. By creating campaigns that are tailored to the specific occasions, you can ensure that your messaging is timely, relevant and resonates with shoppers. 

This form of marketing allows you to capitalize on the distinct interests and buying behaviors associated with seasonal events, ensuring maximum reach and visibility.

Pricing promotions

If there’s one thing grocery shoppers love, it’s a great bargain. One of the most effective marketing strategies for supermarkets is to offer promotional discounts on select items for a limited time only. 

This will encourage customers to buy in bulk and take advantage of the savings. Plus, offering promotional discounts is a great way to attract new customers and reward loyal customers. By capitalizing on these limited-time deals, you can increase sales and create a loyal customer base.

Digital technologies like electronic shelf labels offered by JRTech Solutions make managing promotions easier than ever before. Prices can be quickly and easily updated as many times as desired, freeing up valuable time that would otherwise be spent manually changing prices. 

Moreover, when you use grocery store digital price tags, four of the most common colors can be configured to make promotions more noticeable to shoppers.

Free grocery product samples

Have you ever strolled into a grocery store and stumbled upon a delightful little setup offering free samples when you enter? In-store food sampling is an excellent way to entice shoppers and create a buzz in your store. 

Free samples are a great opportunity for stores to introduce shoppers to new products and may encourage them to leave with an item they’ve sampled, even if they came in for only basic items. 

By giving shoppers the chance to sample a product, you can show them the value of the product first-hand and create an incentive for them to purchase it.

Impulse buying at checkout

If you have children, then you know how effective this strategy can be for adding extra expenses to your grocery bill. Often, impulse purchases take the form of the convenient products located close to the checkout area.

Ideally, impulse products should be small, affordable and highly desirable. They should be able to easily draw attention and entice shoppers to make a purchase. 

Products with an impulse purchase appeal are convenient for shoppers to quickly add to their carts or give to the cashier.

Strategic placement of products on shelf

Products that are placed at eye level have a much higher chance of being seen and purchased by shoppers, making it the most valuable shelf space in any grocery store. 

By strategically positioning specific products at eye level, you can dramatically increase the visibility and sales of high margin products to maximize profits.

If your grocery store has smart shelves installed, you can even verify planogram compliance to ensure the most lucrative products are always located where they should be.

Free Wi-Fi and seating area

Offering shoppers leisure and convenience in the form of free Wi-Fi and a lounge area not only encourages them to stay in the grocery store longer, but also adds to their overall shopping experience. 

By providing these perks, you can give your customers the chance to browse and purchase items with ease and comfort, creating an environment where they are more likely to return often, and spend more money.

Grocery rewards card

Grocery store rewards cards are an incredibly effective tool for creating shopper loyalty and incentivizing purchases. With a rewards card, shoppers can take advantage of exclusive coupons and promotions that are only available to card holders.

By offering exclusive discounts and special offers, customers are more likely to come back and make repeat purchases. Shoppers can therefore enjoy substantial savings and benefits that will keep them coming back time and time again.

Ambiance, music and lighting

Creating the right atmosphere can make a huge difference to the overall grocery shopping experience. By investing in an inviting atmosphere, supermarket retailers can encourage customers to stay longer, browse more, and ultimately, spend more.

Background music in supermarkets can create a calming atmosphere, reducing the sense of being observed in public spaces. It can also soften the unpleasant technical noises such as cash registers opening or droning ventilation systems, creating a more pleasant shopping experience.

Supermarket lighting is another important part of creating an inviting shopping experience for customers. Good lighting can be used to strategically highlight the desirability of food in different sections, creating an attractive visual presentation that will draw the consumer’s eye to the most carefully displayed products.

Optimize your supermarket sales strategies with JRTech Solutions

JRTech Solutions is a North American supplier of digital pricing systems from industry leader Pricer. Our electronic shelf label and digital signage solutions are designed to maximize efficiency, accuracy and customer satisfaction while minimizing waste in grocery stores. 

Reach out to us to find out how our technology can optimize your in-store marketing strategy!